Wednesday, November 19, 2008

If you can't beat 'em.....

Recently, a client was explaining how discouraged he was. An album that he, as a label owner, had invested a great deal of time and money in was being made available online for free within days of its release. Having spent the past two decades doing business in the old world, his knee-jerk reaction was to go after the offenders and attempt to stop them from distributing his music. He quickly realized how daunting and futile a task this would be.

It sucks that people are going to steal your music but that's a fact we all have to come to terms with. In the midst of your frustration, don't forget that not everyone is a thief. Some people who discover your band through "grey" discovery conduits will come back and buy your tunes because they have become a genuine fan. So go where your music is being given away and do your best to make sure there's clear signage for those people, who want to give you the credit you deserve, to find you.

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About this blog

This blog is about my experience as a software supplier to the Independent Music Industry. I explore the opportunities, tools and strategies available to indy labels, artists, retailers and distributors.

Scott Cave is the CEO of Rook Interactive, the creators of Red Velvet, the e-commerce platform tailored to the needs of the Independent Music Industry.