Darla.com goes digital, streamlines distributor processes

Vista, California's Darla.com is now offering 320kps MP3's in addition to their 4000+ title physical catalog. They've also streamlined their distribution business with the ability to offer online wholesale rates to pre-approved retailer and distributor customers.

Wholesale customers can log into their accounts and browse the online store at the price points associated with their account. Once they've filled their carts with Darla's treats, they're given the option of checking out and paying immediately or submitting a purchase order. This comes in handy for retailers and distributors who have worked out a customized shipping agreement or payment terms.

Other notable advances to Red Velvet through the Darla project include the ability to mark items for pre-release sales and the ability to generate new release promotional emails at the click of a button, a process that previously consumed several hours of effort.